Rationale

Three different Markets in Wellington were exhibited in my brochure with an extra infographics page. To properly reach my target audience I made sure my design well represented the aesthetic of the market places. This meant my brochure had a very homely and handmade vibe to it not commercial at all. This was achieved by the use of playful collage and bright colours in my work. I used a simple grid to contrast with my vibrant and busy collages and patterns on my slides. The grid being contestant though out as to not confuse the audience. 

During this assignment I struggled with text the most and the layout so the readers eyes flows properly across the page. Also defining each market enough using collages so you can tell what theme each market holds.

OMG IM FINISHED YAYAYAYAYAYYA

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Week Six

After talking to the teacher and making changes I went back and made even more changes as I STILL wasn't happy with the wild page and how I had fixed it up. It now looks more organised and systematic to look at, but also more neat.

Here is my development from my very first page (skipping some steps- they are in my book)

Week Six

I played around with my map text layout a little. But mainly wanted to work on my first 'general' slide. I didn't like the layout that I had already and needed to add a pull quote and my icons to the page. I made several different layouts with my pull quotes as I experimented with typefaces. Next I changed my last 'wild page' layout as systematically it wasnt easy to read across the page at all, it was much too confusing. 

Then I put it all together in more brochures and from there changed the layout of my first slide even more because it still didnt look right to me. This took a lot of editing as I started tweaking small things in my work that I noticed as I compared my pages to one and other. I wanted to different the imagery SLIGHTLY more so I added some textures to the collages.

Week Five

I continued making brochures as I felt it was much easier to critique my work when I saw it in physical form. I changed my text layout slightly to make smaller paragraphs as they were perviously too long. I still was finding my text too hard to read so I changed the order of the paragraphs. Perviously I had a short one on the left and longer on the right however this didn't let the eye flow properly through the text. I also changed the font to 'open sans' when previously I had 'arial narrow' which made the text too thin for my liking and the reader.

Week Five

I was not happy with my cover. I would either make it look too busy or too 'bookish' so it wouldn't look like a brochure but more a book cover. Therefore I continued playing with layout. Also changing the font so that it was hand drawn and not computer generated text to give a more crafted style to the front cover.

This is where I also started working on my back page for my brochure. I experimented with layout as I had already chosen to match the colour to my front cover. The layout for the back cover was rather simple as I only wanted a texture and the text needed. I didn't want a lot of unnecessary information and I wanted it to look clean and simple in contrast to the front cover.

Week Five

We learnt about mapping and how to draw up maps in class. I had already made three maps in depth of the three areas however I had layered them up on top of each other to make a pattern to show how busy the vege market is. This time I wanted my map to be much more simplified so it wouldn't have an unnecessary information and be easy to follow. I did want to keep the aspect of it being hand drawn however to match the rest of the brochure.

Week Five

Going back to using background text I continued to work on the layout of my slides so they were consistent which is something I struggled with earlier. I also played with my imagery/ icons/collages changing the scale and media used to work with each individual slide more.

Next I started actually putting everything into booklets to see how my slides pulled together. It also helped to view it as a booklet to see how I 'read' the page in actual booklet form apposed to on a computer screen. 

Week Four

Independent Study

I have experimented with my cover text layout which I am happy with. The ribbon to give it a homely vibe and the different texts to make it look unique and quirky. Then I played with making an image for my cover page to go with the text. I wanted the graphic to have aspects of all different markets in it as a whole. I wanted it to look busy and colourful and also have the handmade vibe like the rest of the booklet. 

I was also instructed by my tutor t try having no background on my brochure so i experimented with that for a while. It looked very elegant and suited my work however it didnt give my work the athestic that I was looking for (aka homemade) it looked too formal.

Week Four

Independent Study

I made gird/ text layouts using text given to us in class to experiment with hierarchy  Playing with many compositions and then adapting them to my own text. I choose several layouts that I made in the exercise and applied them to my own work on every single slide. I then choose which composition worked with what slide and matched.

Week Four

Class 1

In the lecturial and in class tutorial I learnt about structuring my work a lot more using grids and having them consistent throughout my pages. I also learnt about text and fonts and how I to use incorporate text more into my work rather then just a paragraph. This gave me many ideas I want to work on into my own work to further the layout.

Week Three

Independent Study

Looking at my actual layouts I have so far made (not many), I want to further experiment with scale and more media to define each market place.  

I also have started to do some research into fonts a little early. Rather then going out in search of a 'simple' and 'sophisticated' font. I want something more informal and quirky.

After playing with a lot of FDPs and layout I am much more confident with my work and the way it is moving forward. I will soon start playing with colour.

Week Three

Independent Study

I stated earlier that I wanted to develop my Icon a lot further then the pervious illustrations. I decided to pursue now with collage instead of illustrations as aspects of both media types cross over. I am using various colours, it is a 'messy' style aka looks childish, and homemade. However collage is easier to play around with and it is more detailed and interesting for the viewer compared to what I was previously making. I have created the collages biased upon my small drawings of icons done in Week One. I also made many different 'characters' to show the busy atmosphere that is the markets. The collages are made of a combination of textures that I have made and textures that I have photocopied from various magazines.

Week Three

Class 1

Brainstorming what styles and tone I am trying to create. Then what visual language elements I want to use to communicate these and how.
I want a very homemade and informal style. It needs to be homely and familiar, not commercial or formal. Then started realising I had a lot of work to start on.

Independent Study

I developed my Index much further to the point where they can be defined by each market and can represent the tone of the market (how busy it is in this case). Instead of perviously where any of the indexes could have been used for any market which I wasn't happy with.
I also experimented with using maps. Being in a market is very intense and you are getting lost with so many stalls everywhere and it feels so over whelming from my point of view. So I designed maps of each location area picking and choosing what information needed to be included. Then overlapped them and played around with the layout to get different imagery so that you get a very busy vibe.

My Icon is something I still want to work on a lot further and make objects in a lot more detail and a larger colour pallet and I have simplified them too much in an attempt to make them appear informal. My symbols at the time being are also just very simple circles and hexagons and shapes that are very modern at the time being but I want to look into it further and see what I can work on.

I also made some illustrations and put my visual cues together to for my first set of thumbnails that I can develop from.

Week Two

Independent Study

First I gathered up imagery that I wanted  to use as artist models and gather inspiration from. There was both graphic design and illustrations for my imagery as I wanted a verity. I wanted to find some illustration as markets most definitely have a very 'homely' feel to them, everything is homemade and not commercial at all and i felt that  small illustrations and drawings were showing this to the audience. 

Next I worked on creating imagery for index and icon. I turned my icons that I had already brainstormed into small crudely drawn illustrations. For my index the patterns I had already drawn up early I refined  into chevron patterns and other similar patterns, painting them in different bright and pastel colours. I wanted my patterns to look busy and full and claustrophobic to portray the mood for the market place. I then expand on that a little creating textures that were full blocks and then creating cut outs of triangles in many different forms to create a texture. 

Week two

Class Two

After my second class that week and having things explained to me further I was back on track. Understanding my task and continued to work on it in class drawing many icons, indexes and symbols that I could later play with for my concepts. I also tried to find many adjectives for my different types of markets that i could use to make my designs so that they truly display the mood of the market. This was very helpful information to have.

Week Two

Independent Study

Gathering up the imagery from my different markets I choose many colours from each location and painted some colour pallets to represent the feel for the market.

I next attempted to work on my icon, index and symbol research and to try adjust them into my pamphlet which I found difficult as I did to fully understand what I was doing. Instead of making many different sources of imagery to later play with I made a small amount for each icon index and symbol and played around with them. 

Week Two

Week Two

Class 1

Gathering all my data both quantitive and qualitative I compiled it all together so I could make comparisons between my three locations: Left Bank, Underground and Vege Market. The comparisons ranged between the colour themes of the markets to the amount of people to how many stalls. There were some deciding comparisons that I thought would be the most interesting for a person reading the pamphlet aka what information they would be hunting for. These were; how busy the market was (how many people attended on average), were there any food stands and was there entertainment.

Week One

Week One

Class 1

I started brainstorming many different locations/types of places/ themes in Wellington  that I could make into a set of three. First it started off very board and then I narrowed the brainstorm down and made it more specialised by choosing several examples and picking 3 examples within that location to brainstorm and gather more information on. This extended brainstorm meant i could focus more on locations that appealed to me. Tossing up between Worst Student Flats and Markets I decided on Markets as in was too unlikely that I would be able to have access to terrible flats to visit.

Markets:
Summer Market
Vege Market
Underground Market
Left Bank Market

Independent Study

I went to visit the Markets around Wellington one day at a time. The frustrating thing about them is each of only on one day a week. I went to gather information on all of them. Information being both visual info and quantitative info. This was very helpful in narrowing my 4 markets down to 3 and getting a 'feel' for them all.